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‘World’s Sweetest Corn’ grown right here in the Swan River Valley


Having a buttery corn cob on your plate has a certain ‘je ne sais quoi’ that makes it an essential part of late summer and early fall meals, especially when it is delicious sweet garden corn.
While not everyone has the luxury of having sweet corn growing plentifully in their backyard, Darin Hubscher and his family do and have been pleased to share it in the community for years.
Hubscher Corn – which is now being marketed as the ‘World’s Sweetest Corn’ on their brand new Facebook page – started out as selling off a few extra cobs from the family-sized crop, to now a business that provides a suitable enough income to allow Hubscher’s two daughters – recently married Charnaé Betcher, and Taniesha Hubscher – to save for their ongoing post-secondary education.
“I guess people just like our corn,” said Hubscher. “Even just within the Valley, our selling base hasn’t increased, but our sales have just because of word of mouth, and people aren’t planting corn in their gardens so now they just buy our corn. It’s cool, for sure.”
While Hubscher has retired from making his living from farming directly, this corn-growing project has allowed him to put his fingers back into raising crops again. The five acres that is grown is divided between three different areas, some by their residence east of Swan River, and some by Minitonas, providing some natural insurance from diversified locations in case of crop damage.
“I grow it and look after the field part of it that way,” he said. “Otherwise, it’s the girls’ business for sure and we just work together.”
The variety of corn that he grows is the big secret, with Hubscher only revealing that it’s a non-GMO bi-colour seed that doesn’t even have a name, just a number.
“When I picked a variety, I searched online for the sweetest corn with the least amount of days for maturity,” he said.
At the price of $10 for a dozen cobs, business is plentiful enough to justify Charnaé and/or Taniesha setting up their Hubscher Corn stand at the corner of the Hwy. No. 10 and Hwy. No. 83A junction typically six days a week – 10 a.m. to 5:30 p.m., Monday to Friday, and 10 a.m. to 1 p.m. on Saturdays, weather and crop permitting. Hours not spent at the stand are often spent in the field gathering the following day’s stock.
The money earned is well invested in their education, with Charnaé having just completed a four-year honours Bachelor degree in biochemistry, heading into a two-year program at the University of Manitoba to prepare her to be a physician’s assistant.
Taniesha is also preparing to enter her fourth year of a science degree, still considering what she will follow up with as a secondary degree.
“(This business) brings my family together and brings my daughters back home as opposed to staying in Winnipeg during the summertime for a job, so it’s been fun and it’s a nice way to have everyone working together,” said Hubscher.
He noted that Taniesha also had a full-time job at Ag Shield, where he works as well, but she missed visiting with people and interacting with the community.
“Both of my daughters love talking to people and getting a chance to catch up,” Hubscher concluded.
So if you see their stand on the corner, with their giant new mascot they have named Bob the Cob, stop on by and get some of the sweetest corn you will ever buy.

Jeremy Bergen